Team Visma Lease a Bike extends partnership with BikeFinder

bikefinder x team visma lease a bike

Team Visma | Lease a Bike proudly announces the extension of its collaboration with BikeFinder, a pioneer in anti-theft bike tracking technology. As the cycling community expands, with an increasing number of high-value bikes circulating, Team Visma | Lease a Bike is committed to enhancing bike security for its riders. It’s especially important since bike theft increases annually, presenting a significant threat to cyclists.

BikeFinder’s innovative anti-theft bike tracker, seamlessly integrated into the bike and hidden within the frame, ensures protection against bike theft. Unlike simple Bluetooth trackers, BikeFinder operates independently, utilizing cellular data to track the bike’s location. This ensures reliability, even in areas with limited network coverage, significantly increasing the likelihood of recovering stolen bikes.

Brigitte F. Sunde, CEO of BikeFinder, emphasizes the importance of this ongoing partnership, stating, “We take immense pride in being a part of Team Visma | Lease a Bike’s ongoing journey by undertaking the responsibility of securing their high-performance bicycles.”

Richard Plugge, CEO of Team Visma Lease a Bike, affirms the significance of integrating BikeFinder trackers into their training bikes, stating, “Our riders can’t afford to worry about bike theft. That’s why we’re pleased to have integrated BikeFinder trackers into all our team’s training bikes. For dedicated cyclists, having a dependable anti-theft system is crucial. Bikes of a certain value should have the option of a built-in anti-theft solution like BikeFinder from the manufacturing stage. This integration is a hallmark of a bike’s quality”

About BikeFinder:

Founded in 2015, BikeFinder’s roots began in the heart of Stavanger, Norway’s entrepreneurial and innovative tech community. After the founding team had their bikes stolen, a vision for bike security was born. The BikeFinder team quickly began developing a state-of-the-art tracking device that provides accurate bike position through a unique triangulation technology based on GPS, GSM, and Bluetooth. With a bike-optimized hardware design, it fits all bikes. The tracker is hidden and locked inside the handlebars with an expansion mechanism that makes it impossible to remove without the special tool included. Today, as the team expands and diversifies, the BikeFinder tracker is used in 35 different countries worldwide and maintains its position as a technology forerunner in bike IoT.

About Team Visma | Lease a Bike:

Team Visma | Lease a Bike, formerly Team Jumbo-Visma until 2023, is a Dutch professional top sports team that is visible 365 days a year and performs at the highest level. The team has secured victories in at least one Grand Tour every season since 2019 and managed to clinch victories in all three Grand Tours in 2023. This achievement marks a historical first, as no other team had accomplished this feat before.

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