BikeFinder Gen2 Launch in Norway & Sweden


Now also available in retail

The Norwegian tech company BikeFinder, a leading manufacturer of tracking devices, is announcing the official launch of their latest innovation, BikeFinder Gen2, in the Norwegian and Swedish market. Introduced through their OEM portfolio, the anticipated Gen2 Tracker is now also officially available for retail in Norway and Sweden. 

 “We are excited to, again, be leading the innovation within bike tracking solutions. We made the world’s first bike-specific tracker, and now we are again bringing new-to-market tracking solutions to the bike industry.

– Birgitte Furebotten, CEO of BikeFinder

New to market technology

 The state-of-the-art tracking device uses GPS, WiFi, BLE, LTE and NB IoT signal technologies to enhance tracking accuracy and ensure optimal signal coverage. The unique combination of these technologies with BikeFinder triangulation solution is a new-to-market technology and a milestone in bike security. As such, BikeFinder remains the world’s smallest multi-technology tracker. 

One of the key features of the BikeFinder tracker is its long battery life which makes it compatible with both e-bikes and traditional bikes. The battery can last from 2 to 8 weeks, highly dependent on the bike usage and tracker mode. It can easily be charged when mounted inside the handlebar, even when riding the bike. A new feature of the BikeFinder Gen2 is its ability to be integrated with the e-bike battery by a bike mechanics or in a bicycle production line by the manufacturer. This eliminates the need to charge the BikeFinder tracker separately. 

The BikeFinder Gen2 continues to use the same antenna technology that set the industry gold standard since its launch in 2019. 




Effortless installation & use 

The hardware is designed with an expansion mechanism that securely hides and locks the tracker inside the handlebar. BikeFinder can be mounted on a bike in just a few minutes, making setup quick and easy for everyone. Paired with an intuitive app designed for optimal user experience, BikeFinder ensures seamless integration and ease of use. Designed for all types of bicycles, the tracker is available both as a retail product and in an OEM version for pre-installation by bike manufacturers. 

Top-tier customer care

We offer personalized and comprehensive customer support to all our partners and end-users, regardless of where they purchased their BikeFinder tracker. Our centralized global service team is here to assist our customers through the whole BikeFinder journey.

Drawing on their expertise in bike recovery and deep understanding of bike theft, our team supports customers throughout the entire process, from setting up their tracker to successfully recovering their bikes. 

OEM integration and fleets 

BikeFinder offers both in handlebar and in-frame options for bicycle manufacturers. The BikeFinder solution does not only consist of hardware, but also includes software and algorithms in a cloud solution that connects to both the BikeFinder app, partner apps and includes API offering for connection to other platforms, providing a consumer-focused brand experience through efficient data management. For bike fleets, BikeFinder can be completed with its Fleet Management solution, allowing the fleet managers to effortlessly assign bikes to customers for a specified period and service their fleet efficiently. The solution is fully GDPR compliant while providing full control over the bike’s location in the event of theft. 

 “The Gen2 tracker is a game changer for cyclists, providing them with peace of mind knowing they can always locate their bike. For bike manufacturers, it also unlocks new data management opportunities, allowing to provide valuable insights into customer riding patterns, preferences, and needs.” 

– Birgitte Furebotten, CEO of BikeFinder

The BikeFinder app connects with the tracker.

The answer to bike theft

BikeFinder launched the world’s first bicycle-specific tracker in 2019 with a promise to find and return stolen bicycles to their owners. Since then, BikeFinder has proven to be a global leader in bike security with a consistently high recovery rate (80%) of stolen bicycles on a global scale. 

About BikeFinder

BikeFinder is a Norwegian-based Tech Company. The company is committed to creating and producing world-leading innovative tracking solutions. The BikeFinder solution is used in 45 different countries worldwide and is the only solution in the market with a proven track record. 

BikeFinder Gen2 is available for OEM and from January 2025 also in Norwegian and Swedish stores and at www.bikefinder.com. 

For wholesale orders: [email protected] 

PR contact: [email protected] 

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